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SequencesCreate a Sequence

Create a Sequence

The sequence builder uses a visual editor similar to the workflow builder, where you arrange message steps with timed delays between them.

Creating a New Sequence

  1. Go to Sequences in the sidebar
  2. Click the + button to create a new sequence
  3. Give your sequence a name
  4. You’ll land on the visual sequence editor

Sequence Structure

Every sequence follows this pattern:

Start → Message → Delay → Message → Delay → … → End

Start Node

The entry point of the sequence. Contacts enter here when enrolled.

Message Nodes

Each message node sends an approved template to the contact. Configure:

  • Template — Select an approved message template
  • Variable values — Fill in any template variables

Delay Nodes

Set the time between messages:

  • Days — Wait a number of days
  • Hours — Wait a number of hours

End Node

Marks the completion of the sequence. When a contact reaches the end, they’re no longer enrolled.

Building the Sequence

  1. The editor starts with a Start and End node
  2. Click between nodes to add a Message step
  3. Configure the delay timing between each message
  4. Select a template for each message node
  5. Use the auto-layout feature to organize your nodes visually

Prerequisites

Before creating a sequence, you need:

  • Approved templates — Each message step requires an approved WhatsApp template
  • Account Switch node — Your workflow must include an Account Switch block before the Schedule Sequence block (this selects which WhatsApp number sends the messages)

Test your sequence with a small group before enrolling your full audience. This helps you verify timing, content, and template delivery.