Attributes
Define custom contact attributes from Settings > Attributes. Attributes let you store structured data on each contact beyond the default fields.
Creating an Attribute
- Click Add Attribute
- Fill in:
- Label — The display name (e.g., “Company Name”)
- Field Name — Auto-generated in camelCase from the label (e.g.,
companyName). Cannot be changed after creation. - Type — The data type for this attribute
- Save
Attribute Types
| Type | Description | Example |
|---|---|---|
| String | Text value | "Acme Corp" |
| Number | Numeric value | 42 |
| Date | Date value | 2026-03-23 |
| Boolean | True/False toggle | true |
The attribute type cannot be changed after creation. Choose carefully when setting up a new attribute.
Managing Attributes
The attributes table shows all your custom attributes with their label and type. You can:
- Edit an attribute’s label
- Delete attributes you no longer need
How Attributes Work
Custom attributes appear on contact profiles and can be:
- Set manually by editing a contact’s profile
- Set automatically from workflow blocks (Ask a Question, variable assignment)
- Used as conditions in segments
- Used as template variables in campaigns
See Customers > Custom Attributes for more details.